MARKETING & COMMUNICATIONS

Brand

The Westmont Way

The Westmont Brand explains what the Westmont name/brand represents and what it promises. It guides and informs all institutional marketing and communication materials and narratives.

 

On the surface, it might seem like our brand is just a logo, a few colors, and a typeface or two. But at Westmont College, we go beyond the surface. We think deeper about all things so that we can have a greater impact on all that we do.

Mission Statement

Westmont College is an undergraduate, residential, Christian, liberal arts community serving God’s kingdom by cultivating thoughtful scholars, grateful servants and faithful leaders for global engagement with the academy, church and world.

Motto

Christus Primatum Tenens
Christ holds first place; derived from Colossians 1:18

Tagline 

Deeper Purpose

Logos

To download the official logo files, log in to the myWestmont portal and search “Brand,” or email westmontcomms@westmont.edu.

The Formal Seal 

The original Westmont College seal and its symbols were devised by Dr. Wallace L. Emerson, the first president of the college. The seal’s deep roots in Christian symbolism are what the members of Westmont, past and present, have come to know and love. The new formal seal, revised in 2016, aims to build on this rich history and strengthen the overall communications for generations to come. 

westmont formal seal

Elements of the shield:

 

THE BIBLE

• Source of our authority in faith and practice

• Open book also represents active learning within a rigorous Westmont education

 

THE TORCH

• Knowledge and leadership

• Enlightenment of the mind and spirit

• Psalm 119:105: “Thy word is a lamp unto my feet, and a light unto my path”

 

THE STAR AND CROWN

• Incarnation and lordship of Jesus Christ

• Three prongs represent our Trinitarian faith

 

THE SINGLE CROSS

• Christ’s salvation and death on the cross

• Reinforces the motto “Christ holding first place”

The formal seal is reserved for the following: 

  • Formal college documents such as diplomas, certificates, and legal contracts

  • Official communications from the board of trustees, the Office of the President, the executive officers of the college, and the dean

  • Official dimensional displays for signage, podiums, or commencement medallions

 

 

Primary Signature

The primary signature is comprised of the Westmont shield and wordmark.

westmont Primary Signature

 

Primary Unit Signature

The primary unit signature allows each department, academic program, and institute to be individually represented with a strong connection to the Westmont brand. It is made up of the shield, the wordmark, and a unit identifier.

Primary Unit Signature

 

Colors

westmont Color Palette

 

 

Typography

westmont Typeface

 

Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the Westmont brand. 

Westmont’s official serif typeface is ITC Stone Serif, which conveys the integrity and rich tradition of Westmont College. Westmont’s official sans-serif typeface is Museo Sans, which expresses the modern relevance and impact Westmont has in today’s world. 

At times, these fonts may not be available to you because of system constraints. If this problem arises, Helvetica is a reasonable alternative for Museo, and Times New Roman is a reasonable alternative for ITC Stone Serif.