Brand Guidelines Communications

Deeper thinking. Wider impact.

On the surface, it might seem like our brand is just a logo, a few colors, and a typeface or two. But at Westmont College, we go beyond the surface. We think deeper about all things so that we can have a greater impact
on all that we do.

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Westmont Primary Signature

Primary Signature

The primary signature is comprised of the Westmont shield and wordmark. This configuration is to be used for all Westmont College materials, with the exception of official communications and formal documents.

The primary signature should only be reproduced from authorized digital files. Do not attempt to typeset or recreate the mark yourself.

Click here to download the Primary Signature


Westmont Seal

The Formal Seal

The original Westmont College seal and its symbols were devised by Dr. Wallace L. Emerson, the first president of the college. The seal’s deep roots in Christian symbolism are what the members of Westmont, past and present, have come to know and love. The new formal seal aims to build on this rich history and strengthen the overall communications for generations to come.

Click here to download the Formal Seal

Photography adds a human element to the Westmont College brand. Although our words are compelling, images offer powerful proof of what we say. For this reason, photography should be carefully selected to match our messaging, and it should always feel authentically like Westmont.

People photos should always feel natural and in the moment. These show the students, teachers,
faculty, alumni, and friends that form our community.

Campus photos should immediately give a sense of what it’s like to be at Westmont. Although these photos can and should contain people, they shouldn’t be the main focus.

Click here for a folder of Westmont photos

Our colors say a lot about who we are. They help identify us at a glance, and set the tone for our communications.

Color Palette

Primary Color Palette
Secondary Color Palette
Accent Colors

Instantly recognizable as Westmont College, our core colors should be visible in all communications, including:

  • Publication covers
  • Website pages
  • Billboards
  • Posters
  • Digital and print advertisements
  • Formal invitations
  • Recruitment materials

Our secondary palette is a perfect complement to our primary colors. These colors can also appear separate from the primary palette in specific instances, including:

  • Non-recruitment materials
  • Internal communications
  • Interior pages of university publications
Our accent palette adds balance and flexibility to our communications. These colors are generally intended to accompany the primary palette.

Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the Westmont brand. The following will help you skillfully match our type with your message.

Stone Serif

Westmont’s official serif typeface is ITC Stone Serif, which conveys the integrity and rich tradition of Westmont College.

 

 

Museo Sans

Westmont’s official sans-serif typeface is Museo Sans, which expresses the modern relevance and impact Westmont has in today’s world. It offers a wide range of weights that can be used at small sizes and in digital media without sacrificing legibility.

To bring our brand alive in headlines, we’ve established a few frameworks for consistently creating powerful copy. 

Body copy should always support our brand. But if you’re using the word deeper, thinking, wider, or impact in a headline, avoid using it more than once or twice in the text that follows.

Using deeper or wider

Using thinking or impact

Challenge accepted

Our creative platform includes two powerful adjectives: deeper and wider. Deeper captures our all-in attitude. Wider captures our boundless potential. Headlines using deeper and wider can stand on their own, or be paired together. Here are some examples:

  • Deeper opportunity.
  • Deeper connections.
  • Wider calling. Wider perspective.

We value the power of thought because we know the impact of ideas. Using variations of thinking or impact is a straightforward way to tell the world what we do and why we do it. Below are a few ways to pull it off:

  • Think astrobiology and theology don’t mix? Think again.
  • Some impacts leave an eternal mark.
  • Think for yourself. Live for others.

Don’t let our humble demeanor fool you. Each of us—students, faculty, and staff— is hungry to take on new challenges. And because we’re confident in our ability to succeed, questions that pose an ambitious challenge naturally evoke the response, “challenge accepted.” Here’s how it can unfold in headlines:

  • Challenge my faith? Challenge accepted.
  • Challenge my perspective? Challenge accepted.
  • Challenge me to change the world? Challenge accepted.