Felicia Wu Song, Ph.D.

Professor of Sociology
(805) 565-6840

Office Location

Deane Hall 211

Office Available

Monday 11:30 AM-1:00 PM and Thursday 10:00-11:30 AM and by appointment. 


Social media and digital technology, sociology of culture.

Research Interests
  • Digital Technology and Family

  • Social Media and Consumer Culture

  • Sociology of Culture


Felicia Song is a cultural sociologist who studies the place of digital technologies in contemporary life. Having trained in History, Communication Studies and Sociology from Yale, Northwestern, and University of Virginia, and taught at Louisiana State University’s Manship School for Mass Communication, her research is oriented around the rapidly evolving digital technology industry and how the adoption of social media and digital devices fundamentally alters the landscapes of family, community, and organizational life.

She is working on a book project that explores how our contemporary digital habits form us and our imaginations about personhood, time, and place. This book binds sociology and theology together, arguing that both are needed for understanding how to live wisely in a digitally saturated society. Dr. Song's prior research has included studies of expectant women’s online information-seeking habits and the evolution of “mommy bloggers” as social media professionals. Her first book, Virtual Communities: Bowling Alone, Online Together (Peter Lang 2009),  examined the impact of online communities on democratic skills and dispositions. When she is not working, she enjoys children’s chapter books, searching local consignment shops, learning to bake bread, and daydreams about becoming a bass player.